Get your message in front of 1.5 million knitters every month.* *Average number of individual visits to knitty.com per month from Sept '06-Sept '07. Source: Knitty site statistics. Knitty is the largest, longest-running free knitting magazine on the internet. Knitty was established in June 2002 and publishes four times a year. As of April 2008, we have welcomed more than 50,000,000 individual visitors to our site. We are visited by more than 30,000 knitters every single day of the year on average. Visit our statistics page here. In 2005, we surveyed our readership. Summary: the majority of our readers are between 19 and 49, and more than 75% of them have bought yarn and/or knitting supplies from internet-based shops. Our audience consists of knitters who are passionate about knitting and always hungry for inspiration and new things to try. Our honest reviews of knitting products have generated significant interest and sales. This letter is from the manufacturer of a product we reviewed in Knitty. Knitty offers two types of ads, archived and periodic: Archived ads: When a new issue is published, the previous issue with archived ads intact will be added to our website archives, easily accessible by our readership 24 hours a day. Your ad will continue to be visible and clickable in the Knitty web archives for as long as Knitty's site exists. Periodic ads are located on all 31 pages in our very busy archive section. The archive page is the 2nd most-visited page after our main front page at http://knitty.com! Our popular message board site [called the Knitty Coffeeshop] is home to more than 23,000 members. Periodic ads go live with a new issue and are replaced by the next issue's ads when that issue is archived. Knitty Rate Card [Prices are in US dollars, effective April 9, 2008, and are subject to change at any time.] Issue Sponsorship is available to a limited number of advertisers. Every time any page in the current Knitty issue is loaded, ONE of the Issue Sponsorship ads will be displayed. Ads will load randomly and all ads will receive equal exposure over time. You may host your ad on your own server and update it as often as you wish. Issue Sponsorship ads will be archived, rotating and updatable for as long as Knitty's website exists. The Index pages for the Patterns and Features section now feature rotating ads. Each ad booked in this category will appear on both index pages. Every time the Patterns or Features index page is loaded, ONE of the Index page ads will be displayed to the right of the pattern thumbnails and feature article listings -- this gives you individual exposure on our highest-traffic pages. Ads will load randomly and all ads will receive equal exposure over time. Index page ads will be archived, rotating and clickable for as long as Knitty's website exists. The Archive and Messageboard spaces feature rotating ads, offered to a limited number of advertisers. The Messageboard also offers the option to self-host your ad. Ad category Location in the magazine Sum 08 [US$] Fall 08 [US$] Win 07 [US$] Spr 08 [US$] Width [pixels] Height [pixels] Archived ads [these clickable ads stay in place after an issue is archived] Issue sponsorship [rotating] Dynamic vertical banner ad on left navigation bar on every page above sitenav, hosted on your server so that you may update it as you wish -- even after the issue is in the archive. $2500 $2750 $2750 $2750 140 200 Pattern & Features Index pages [rotating] Patterns & features index pages prominently and INDIVIDUALLY displayed to the right of the pattern thumbnails and feature article listings 750 750 750 750 200 200 Content pages Individual pattern & feature content pages, including Knittyspin™ -- prominently displayed on each individual pattern and feature page, immediately below the section nav. Pages are sold on a first-come, first-served basis. Advertisers may select from available content pages to match their ad message to our readers' interest when possible. 200 250 250 250 540 65 Bizcard single-tall Covet central Our little shopping mall -- the most affordable way to get your shop seen by our readers! 120 120 120 120 210 100 Bizcard double-tall [Single ad price x 2, minus a 15% discount] 205 205 205 205 210 200 Periodic ads [these ads are live for the periods detailed below under Advertising Guidelines; see item 3] Archive Pages [rotating] New! Archive pages prominently displayed to the right of the redesigned & streamlined archive listings, on all 31 pages in this category. 450 450 450 450 200 200 Message Board/ Knitty coffeeshop [rotating] New! Banner ad prominently displayed at the top of every page on our very active message board. 500 sold out 500 sold out 500 500 475 100 All advertisers in each issue will also be listed on a static "our advertisers" page, linked in the top navigation bar, so that readers may locate and click on any advertiser's URL with ease without having to search for an ad. This listing will be in alphabetical order, text only and clickable. Customers in Canada: Knitty is required to charge GST on insertions from advertisers who are located in Canada.

Advertising guidelines:

1. We will accept advertisements for knitting and fiber-related products, supplies, tools, books, magazines, patterns and services as well as handcrafted items. We will not accept advertising we feel is offensive, harmful, tasteless or inappropriate. We reserve the right to reject any advertisement before publication. For content-page advertisements, we reserve the right to choose the page your ad will appear on.

2. Advertising must be paid in full when submitted [in advance of publication]. Our preferred method of payment is Paypal. [Certified check or money order are also acceptable]. Please contact the Advertising Manager for payment details. Ad fees are nonrefundable. Your ad space is not reserved until your payment has been received by Knitty.

3. Advertising deadlines:

To confirm availability of the ad space you're interested in, please contact the Advertising Manager before booking your ad.

4. Advertising must be submitted in the exact pixel size specified in the rate guide above, in either JPG or GIF format, with a resolution of 72 ppi. No animated GIFs, flash-based ads, pop-ups or pop-unders are permitted under any circumstances.

• If you wish to have Knitty create your advertisement's artwork for you, we would be pleased to assist. We require all materials [see next point] 2 weeks prior to the advertising deadline and a fee of $150 to create any size ads except business card ads; the fee for business card ads is $50.
• For custom-designed advertisements, all copy, images and logos must be provided by the advertiser.
• Knitty can also design a logo for you -- please e-mail the Advertising Manager for a quotation and further details.
• Minor changes to your ad after you have approved it are $50.
• Once an issue of Knitty has been archived, if you wish to make a change to your ad [for example, if you change your URL], the fee is $50.

5. Dynamic ads only [Issue sponsorship]: We are happy to host your ad, but there is an advantage to hosting it on your own server: you may change the ad as frequently as you wish. So if you are offering a special sale for one week only, simply upload a new ad to your own server. Then change it to whatever you please when the sale is over. This allows you to have the ultimate in control over your advertising message, at no additional cost. Even when your ad is in the archives, you will continue to have this control over your message.

Please be advised that, in the unlikely event that you upload an advertisement that does not meet our advertising standards, we reserve the right to suspend your insertion until the ad is replaced with a suitable one.

How to see how well your ad is doing:

• Create a new page on your website that welcomes Knitty readers and we'll link your ad directly to it. You will be able to see exactly how many people clicked through to your site from ours in your site's statistics.
• Improve your sales results by offering Knitty readers a little something extra: a discount, free or discounted shipping, gift with purchase. A small gift can be a very effective sales tool. We have found that a special discount code is more likely to be retained and used by our readers, and it also means you will definitively know when a specific sale came as a result of your Knitty ad.

Join the knittyads list to stay up to date on new Knitty insertions and availabilty. [Knitty will not share your e-mail address with anyone.]
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To reserve your advertising space,
fill out our Insertion Order form.