I knew something wasn't right
You know I'm a gear ho™, right? One of the reasons I love the Olympics, especially the winter Olympics, is the Roots gear they've made for the Canadian team in recent years. Especially the poorboy in 1998.
I saw the upcoming team's gear and thought...that's not quite right. But the big fuzzy hat is okay. And now I know why: it's designed by HBC, the people behind The Bay. My least favorite department store. It's bland. It's okay. It's not very cool.
Hub reminds me that The Hudson's Bay Company is more Canadian than Roots is. I will argue that they WERE, but they haven't been very Canadian for a long while. Plus, honestly, Roots is just cooler. And if you ask me to pick one reason why...it comes back to my roots. It's the typeface. You can make or break ANY swag with the typeface. There is no funk in that all-cap face.